Coke B2B is an app for Coca-Cola retailers in the Middle East that brings product ordering and related retailer services into a mobile workflow. Retailers can place orders online rather than relying on phone calls or in-person visits, then use the app to support routine stock replenishment.
Ordering and payments
The app is designed for quick inventory replenishment through online ordering. Retailers can also complete their transactions with the app’s online payment function, keeping ordering and payment activities together in one place.
Recommendations and rewards
Coke B2B provides upselling recommendations intended to suggest additional purchasing opportunities. It also includes a loyalty program in which participating retailers can earn points and receive listed benefits.
Cooler support and assistance
Retailers can use the app to raise complaints or report problems involving Coca-Cola coolers through an automated complaint process. The app also features Arwa, a virtual assistant described as a guide for users as they work through the service.
Who it is for
The app is specifically presented for Coca-Cola retailers in the Middle East. Its documented functions center on business ordering, payment, purchasing suggestions, retailer rewards, and cooler issue reporting.